I decided on a non brand, I had tried 2 brands with different watches. The face on this watch is much bigger than the other brands. The band is so comfortable, unlike others I have tried. It was hard to get used to wearing at night, as I haven’t worn a watch in a very long time. It was very easy to set up once I downloaded the app on my iPhone 11. There are more watch faces to choose from than I have ever seen! You can even use a picture from your phone as your watch face. The watch was 86% charged out of the box. In less than a couple of hours it was ready to wear. I didn’t set it up to use my phone and the battery has hardly been used. I really like this watch.After wearing battery lasted 7 days, with phone calls and texts shut off. I use for steps, heart rate and sleep basically. A good watch for the money.After wearing for a week I am satisfied with the output. I highly recommend!.